Sunday, 22 April 2012

How effective is the combination of your main product and ancillary texts?


When creating our ancillary texts it was important for us to maintain the quality we had been producing in our main product. Our film is very original, and the colours are very captivating. Our poster and review page both needed to reflect this originality and quirkiness of the piece. 


Bokeh is the main technique within our film,and for our audience to understand, or be intrigued by our poster we needed to introduce the uniqueness of our film.  Miranda selected both "untouched" bokeh (lights just blurred with no word/symbol) and two of our most eye-catching shapes (the stars and the people).  She chose the stars, because they are our brightest image, and will capture the audiences eye, and she chose the people because it is our most intriguing and thought-provoking image.  The main aim of the film is to intrigue people, and make them want to find out about the technique.  These particular images will certainly intrigue audience members to watch our film, and captivate them from the beginning.  

She decided on a dark grey background to introduce the surrounding dark area around the blurred lights.  Most of our shots are filmed at night, so we also wanted to introduce the way we present the bokeh lights in our film.  The grey background was also used to bring out the colours from the images further.  All the colours that are in the pictures are very appealing and attractive colours.  By contrasting them with a dark background they will become even more attractive.  
Miranda had been inspired by the film poster for Martha Marcy May Marlene when creating these letters. She also decided on this stencil idea because it is much like the lens hoods we used when filming. Suggesting to the audience that they too could achieve this technique themselves. 




Our poster became linked to our review page as we wanted to maintain the thoughts that were being represented in our poster. When looking at the film magazine Sight and Sound it was obvious that the majority of the page was dedicated to text, and a small part to the images, as most pages often only had one strong image to support the text. We chose the image we liked best- the one taken during our research stages as it showed the bright lights in the bokeh effect. The blurred lights of the cars suggest travel, and a sense of wandering which became the main theme to our film. Much like the poster, the bright lights were against a dark contrasting background. 

We used the same font throughout all products so that they could easily be linked together.
I think the products work well as a as a combination because they all maintain this 'house-style' and we have made sure we maintain the same feel, and professionalism throughout. Although each piece is strong enough to stand alone they work well together due to the connection in colour, font and strong memorable images. They all grab the audiences attention with their intriguing design. 

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